( Baton Rouge – LA) Former LSU Coach Dale Brown will speak directly to voters during the Final Four.

In a commercial that will run across the state during the LSU game he will encourage viewers to “demand excellence” from their leaders.  Coach Brown will talk about the current insurance crisis in Louisiana and why Senator James David Cain is the most qualified person to solve the problem.

This ad campaign marks the beginning of Senator James David Cain's campaign for Commissioner of Insurance. A formal announcement will be made in April.

Click here to watch the ad

Transcript of the Ad:

As citizens, you and I should demand excellence from our leaders.

You probably already know that Louisiana 's insurance system is in terrible shape. My good friend, Senator James David Cain, has agreed to clean up this mess.

He has the honesty and the integrity to lead us through this crisis.

That's why I hope you'll join me in supporting Senator James David Cain for Commissioner of Insurance.

Because when it comes to solving the insurance crisis in Louisiana, James David Cain will FIGHT LIKE A TIGER!